Зарплаты разработчиков разных квалификаций в первом полугодии 2019 по данным сервиса зарплат «Моего круга»: читать исследование на Хабре
Опыт работы
Lantmannen Unibake
Москва
Brand Manager
Январь 2018 — По настоящее время (1 год и 11 месяцев)
  • Developed product positioning and key messages for the Fast Food bread category;
  • Developed and implemented yearly category innovation plan based on consumer researches and insights. Launched 5 new products in 2018 which enabled 35% yearly category growth vs 10% of yearly market growth;
  • Launched digital marketing from zero, with focus on performance marketing and loyalty. Built the sales funnel for lead generation from zero, with a result of 500 B2B callback leads with 22% lead to customer conversion rate, 1 500 email leads for the follow-up marketing funnel and 200% ROI in 2018.
Производство продуктов питания, косметических и гигиенических средств, товаров для ухода за домом
Junior Brand Manager
Март 2015 — Сентябрь 2017 (2 года и 7 месяцев)

LIPTON BRAND:

  • Developed Tea Category marketing strategy for B2B segment: channel potential, main pillars, assortment development plan;
  • Developed and implemented Tea Category e-commerce strategy: developed product assets and marketing activation plan and successfully negotiated the implementation at 3 biggest e-commerce partners, which enabled increase in conversion rates and yearly channel growth of 20% vs 15% target;
  • Successfully launched 3 innovations for B2B segment. Prepared the launch plan for 2 new brands for 2019: research, 4P positioning and business case successfully approved by C-level committee;


KNORR BRAND:

  • Implemented cross-functional analytical project which enabled the understanding of the sources of decline and hot spots of the brand, developed proposals to address them, which enabled to grow market share in key geographies by 200 bps;
  • Coordinated digital activities for Knorr brand: paid search, SMM, special projects: several activities achieved viral effect, which enabled the number of view and reactions to grow 3 to 20 times vs average figures per brand;
  • Developed and implemented 360 national media plan. Performed the production of media assets for each channel. Led the cross-functional project on regional marketing differentiation. This allowed to boost sales in key geographies: +15% vs flat market dynamics;
  • Instrumented partner trade marketing programs: search for partners, negotiations, implementation of over 30 ROI+ activations, which enabled to boost average sales increase per activation from +50% to +134%;
  • Prepared the launch of 2 product lines for B2B segment and 2 SKUs for B2C segment;
Высшее образование
Высшая школа менеджмента при СПбГУ
Санкт-Петербург
Факультет: Стратегического и международного менеджмента
Сентябрь 2011—Июль 2013 (1 год и 10 месяцев)
- Master in International Business, major: “International Logistics and Supply Chain Management”
Санкт-Петербургский государственный университет (бывший ЛГУ)
Санкт-Петербург
Факультет: Международных отношений
Сентябрь 2007—Июль 2011 (3 года и 10 месяцев)
- Bachelor in International Relations, major: “World Politics”