Обо мне

Специализация и профессиональные навыки:
Business development, digital marketing, people management

Профессиональные цели:
Career in marketing; Excellence in people management

Награды, сертификаты, портфолио, проекты:
"Outstanding Subsidiary Award" - best CMG Online team across all subsidiaries in Microsoft in FY10
"Outstanding Analytics Award" - best capabilities in online analytics across all subsidiaries in Microsoft in FY10
"CPE Champion" - CEE award for great achievements in Customer & Partnert Experience (CPE), FY09

Членство в обществах и ассоциациях:
AIESEC Alumni

Профессиональные навыки
Опыт работы
Апрель 2014 — по настоящее время
Head of Mobile Marketing
Москва
Апрель 2011 — Апрель 2014
Chief editor Disney Online
Москва
Обязанности и достижения

Обязанности:
- Development and implementation of editorial strategy for Disney.ru and Disney Russia social media channels
- Management and development of Disney Russia owned media channels
- Cooperation with Ad sales in area of development of digital integrated projects on Disney.ru and in social media channels

Октябрь 2010 — Март 2011
Integrated Marketing Communications Lead
Москва
Обязанности и достижения

Обязанности:
- Strategic development, management and integration of marketing campaigns ‘through-the-line’, aligned to meet the marketing needs of the Subsidiary Business/Segment Groups
- Agency management
- Integrated Marketing Communications team management

Август 2008 — Сентябрь 2010
Online Lead
Москва
Обязанности и достижения

Обязанности:
- To develop and drive online strategy and manage execution for campaign and network demand, engagement, and profile/lead generation using Microsoft.com
- To facilitate Microsoft Russia Integrated Marketing and Business group strategy to align Microsoft.com activities with Microsoft Russia growth plan
- To drive cost efficiency in Microsoft Russia Microsoft.com operating model
- To provide feedback to Corporate Headquarters to improve processes, tools, and operation models

Достижения:
- Hq Outstanding Subsidiary CMG Online Team Award, FY10 H1
- HQ Business Impact Award, FY10 H1
- CEE Award “Certification of Appreciation for outstanding achievements in the field of Customer and Partner Experience”, FY09
- Worldwide Best Practice for Microsoft.com display advertising performance, FY09 Q4

Декабрь 2007 — Июль 2008
Microsoft.com Technology and Promotion Manager
Москва
Обязанности и достижения

Обязанности:
- Built local Microsoft.com On-Network Advertising channel from scratch
- Was researching Microsoft.com technologies and platforms in order to educate vendors how to use them on Microsoft.com Russia sites
- Worked on improvement of Microsoft.com Russia User Experience

Достижения:
- After 8 months was promoted to the team lead role

Апрель 2007 — Ноябрь 2007
Web 2.0 Projects Manager
Москва
Обязанности и достижения

Обязанности:
- Developed concept of one of the projects (social network with Web and WAP interfaces)
- Developed technical requirements and site prototype
- Developed project business plan with timing and deliverables
- Hired and was managing the team of outsource developers

Достижения:
- Successfully defended project business plan at Board of Directors
- Successfully defended project creative idea at Board of Directors

Ноябрь 2006 — Июнь 2008
Co-founder, Managing Partner
Москва
Обязанности и достижения

Обязанности:
- Launched startup business in the area of web-dev and promotion of niche social networks (in .RU)
- Hired team of developers (in-house and outsource)
- Was in charge of company's P&L and development of company strategy
- Was doing new business development (average contract at 20K USD)

Достижения:
- Received positive feedback on business strategy and readiness to discuss investments from two big local investment funds
- Sold business to partner

Июль 2006 — Апрель 2007
World Media Ventures
Head of Online
Москва
Обязанности и достижения

Обязанности:
- Was in charge of project P&L
- Developed concepts for two social media projects (social networks)
- Developed technical requirements and site prototype for one of the projects
- Developed project business plan with timing and deliverables
- Hired and was managing the team of outsource developers
- Launched web-project in web (www.islava.ru)

Достижения:
- Successfully defended project business plan and creative concept at Board of Directors and Investment Committee
- After 1 month of being live the site collected 10,000+ unique user profiles

Апрель 2006 — Июль 2006
Commercial Manager of Media-Alpika LLC
Москва
Обязанности и достижения

Обязанности:
- Was in charge of research and evaluation of new business startup (IPTV provider at Sochi region)
- Made field research to evaluate region’s capacity

Достижения:
- Business plan had been approved for investments and scheduled for launch by Sochi 2014 Games

Январь 2005 — Май 2006
Cottage.ru, General Manager
Москва
Обязанности и достижения

Обязанности:
- Management of P&L
- Sales (advertising, events)
- HR (was people manager of 6 people)
- Marketing and PR
- Site development (UI prototypes, UI testing, technical requirements)

Достижения:
- Site daily traffic increased from 1K UV to 3,2K UV
- Yandex Page Rank increased from 800 to 3600
- Revenue increased from 8K USD to 25K USD (per month)
- Average Gross Profit increased from <1K to 13K (per month)

Сентябрь 2003 — Январь 2005
Senior account manager
Москва
Обязанности и достижения

Обязанности:
- New business sales (web-dev, creative design, SEO)
- Was acting as Account Manager for Coca-Cola, Avtomir, Peresvet-Invest, Kraftway, Grey Worldwide (simultaneously managed up to 14 projects)
- Was acting as Project Management for selective projects

Достижения:
- Was promoted to Key Account Manager role responsible for Moscow clients

Высшее образование
Сентябрь 1998 — Июль 2003
БНТУ-Минск
Технологий управления и гуманитаризации; ФТУГ
Минск
Специализация и достижения

Специальность: экономист-менеджер в области управления совместными предприятиями.