Обо мне

Специализация и профессиональные навыки:
!!! ATTENTION !!!
Profile IS NOT updated, please check LinkedIn for recent updates: http://linkedin.com/in/maximanisimov

KEY SKILLS:

1. BRAND MANAGEMENT
Brand strategy, KPI, market insights, re-launches & new product launches, marketing mix development (incl. creative platform, key visual, events, media, ATL, BTL and digital campaigns) - top multinational FMCG experience;

2. DIGITAL MARKETING
Advanced expertise in websites development, performance analytics (CPC, CPA, CPO, ROI), online advertising (context PPC-campaigns, banner networks), search engine optimization, social media marketing, user experience & interface improvements;

3. WEB START-UPS ENTREPRENEURSHIP
Business models development, building marketing strategies & processes from scratch, online market research, partnerships, business development, product launches.

Профессиональные цели:
KEY EXPERIENCE:

11-12 Brand management in a leading FMCG (Moscow, RU)
11 Marketing from scratch for international E-commerce start-up (Moscow, RU)
08-11 Management trainee & brand marketing in a top FMCG (Moscow, RU)
08-10 PhD in Higher School of Economics - not finished (Moscow, RU)
06-11 Entrepreneurial web projects (Globally)
08 Long-term investments analysis in largest Russian bank (Tyumen, RU)
06 Web-development, UI design & web analytics (NYC, USA)
04-07 Freelance web-designer, photographer, articles writer, interpreter
03-08 Degree in World Economy & International Business

Specialties
ATL, blogs, BTL, brand launches, brand management, branding, business development, consulting, consumer packaged goods, entrepreneurship, fast-moving consumer goods, internet technologies, market research, marketing strategy, PPC, SEO, SMM, social media, start-ups, web 2.0, web design & development, web analytics.

Награды, сертификаты, портфолио, проекты:
Дважды стипендиат фонда Владимира Потанина (http://stipendia.ru):
в 2006-2007 и 2007-2008 годах.

Членство в обществах и ассоциациях:
AIESEC, стипендиаты фонда В. Потанина.

Другие соц. сети:
http://facebook.com/anisimov
http://twitter.com/maxim_anisimov

Дополнительная информация:
Изредка пишу сюда:
Блог: http://21cent.ru
Блог на английском: http://zze.st

Создатель, идейный вдохновитель, разработчик, дизайнер, менеджер по развитию, маркетингу, рекламе и public relations, технический специалист, аналитик, копирайтер, ньюсмейкер, блоггер, специалист по интернет-рекламе, аналитик и search engine optimizer проекта по карьере, профессиональному росту и бизнес-образованию сайта http://yuptalk