Обо мне

5+ years in e-commerce: digital marketing, analytics, operations. Fashion, Food and Gifts area.

Google Analytics Certified Professional

5+ years in SEO, PPC, CPA, SMO and other digital marketing.

10+ years in web development from 1-page sites to highload e-commerce and content projects.

100+ 1C-Bitrix integrations.

5+ years of *nix server administration and tuning for hightload, cloud services (aws, azure)

5+ years of web sites speed optimization.

5+ years blogging experience.

Specialties: e-commerce, web-analytics, internet marketing, seo, cpc, cpa, php, mysql, html5, javascript, ajax, *nix, nginx, technical english.

Опыт работы
Март 2015 — по настоящее время
eSolutions (a Member of the Otto Group)
Marketing team lead
Москва
Обязанности и достижения

eTraction is a leading fulfillment provider for fashion brands in Russia with 1+ million shipped orders in 2015.

eTraction help Russian and International fashion brands start and maintain their e-commerce business in Russia with huge amount of services: fulfillment, customer service, CRM, payments, online marketing and accounting.

My responsibilities is to lead a group of marketing managers to help eTraction client build successful performance marketing activities such as:
- Email marketing (weekly emails, trigger emails, email automation etc.)
- Search Engines Marketing and PPC
- Affiliate marketing
- Retargeting
- Marketplaces management
- SEO
- Big events participation (Cyber Monday, Black Friday etc.)

Июнь 2012 — по настоящее время
instamag.ru
Директор по развитию
Москва
Обязанности и достижения

Co-founder, idea, development of first version.

All e-commerce operations: sales, payments, delivery, productions, logistics, CRM.
Marketing: SEO, CPC, CPA, sms, email, offline, pos.
E-commerce analytics.
New products development.
Work with partners.

Октябрь 2009 — по настоящее время
katok.su
придумал
Москва
Июль 2001 — по настоящее время
nudecelebs.ru
Основатель
Москва
Обязанности и достижения

Создание, развитие и продвижение проекта

Ноябрь 2014 — Март 2015
eSolutions (a Member of the Otto Group)
ECommerce project manager (KAM)
Москва
Обязанности и достижения

eTraction is a leading fulfillment provider for fashion brands in Russia with 1+ million shipped orders in 2015.

eTraction help Russian and International fashion brands start and maintain their e-commerce business in Russia with huge amount of services: fulfillment, customer service, CRM, payments, online marketing and accounting.

My responsibilities was to launch new client and day-to-day support for working client.

Project management for new clients:
- Contracts negotiations
- Requirements collection and implementation
- IT integration
- Setup of carriers and payments
- Train client about eTraction system and scope

Account management for existing clients:
- Day-to-day communication
- Requirements collection and implementation
- Analytics and reporting
- Invoicing
- Support to improve performance

Февраль 2014 — Сентябрь 2014
ШЕФМАРКЕТ
E-commerce manager
Москва
Обязанности и достижения

Responsibilities:
- e-commerce operations: payments, analytics, conversions, email and sms marketing automatization, marketing (cpa, cpc, seo, smo, email, sms);
- new site project management: ui/ux, user stories, marketing and e-commerce automatization, migration from insales to custom solution, communication with developers;
- work with partners: CPA, coupons, cashback, cross-promo;
- special projects;
- competitors investigation;
- e-commerce reports;

Achievents:
- start of new site chefmarket.ru on custom solution (yii)
- new products (3 day menu)
- started delivery to new city (SPB)
- 2x conversion and retention growth
- 5x profit growth from email marketing
- 2x followers growth for social accounts
- special projects: TD Yarmarka, Disney, eda.ru, etc
- lots of new traffic and sales channels

Июнь 2011 — Июль 2013
ООО "ОнлайнТревел"
Генеральный директор
Москва
Обязанности и достижения

http://oltravel.ru - Сервис по продаже туров через интернет.

Июнь 2009 — Февраль 2014
ООО "МониторигАвто"
маркетинг, web-поддержка
Москва
Апрель 2008 — Июнь 2009
Стрингер
Москва
Обязанности и достижения

Обязанности:
- Фотожурналистика

Высшее образование
Январь 2008 — Январь 2009
МГУ
Журналистики
Москва
Специализация и достижения

Спецотделение - фотожурналистика

Январь 2001 — Январь 2006
МГУКИ
Менеджмента и социально-информационных технологий
Москва
Январь 2000 — Январь 2001
МАИ (НИУ)
Прикладной математики и физики
Москва
Специализация и достижения

Понял, что математика и физика - не совсем моё