Digital Marketing Analyst

Blackbird Ventures incubates, and invests in, early-stage technology companies. We provide deep operational support along the entire startup trajectory to develop market-transforming businesses.

We are currently looking for a digital marketing analyst for one of our US-based portfolio companies.

Duties:

• Perform daily account management of PPC accounts on Google AdWords, Facebook, and other platforms
• Monitor and maintain bids, daily/monthly budget caps, impression share, quality score, & other key metrics
• Manage and maintain updates for large keyword lists
• Provide creative copy suggestions and graphical ad templates
• Manage email drip campaigns
• Participate in creative marketing sessions
• Contribute to seasonal ad campaign creation
• Provide detailed analysis of ongoing campaigns and possible course correction for underperforming ads

Requirements:

• 2-3 years of experience in PPC and Search Engine Marketing (SEM)
• Experience with website analysis using Google Analytics or internal reporting tools
• Experience using Search Monitor or equivalent
• Experience using automated email marketing tool
• Experience using Excel to create KPIs for analysis and trend identification
• BS/BA degree preferred in Marketing or Web Content (or equivalent work experience)
• Very good verbal and written communication skills in English