Описание вакансии

In 2018, Top 3D Shop was named the best digital manufacturing integrator in Eastern Europe. With our ambitions set high, we are currently expanding across Russia, the CIS and the USA. The goal is to hit the billion mark by the end of this year.

We are looking for a T-shaped marketer who will be responsible for 30% of that growth, managing our expansion across both continents (in particular, building the US operation from the ground up).

Your core goal will be to increase the number of leads coming from our organic channels. There will be a team of 10 specialists to support you.

Our team: PPC specialist, video producer, chief editor, project manager, front-end and back-end developers, content studio, teams of writers, designers and content managers.

Activities to achieve these goals

  • You’ll research and group search queries at scale, prioritising them based on business impact and effort required to rank for them

  • You’ll develop power pages by guiding our chief editor’s and video producer’s teams on their editorial calendars, controlling whether they covered all the topics around a particular customer problem

  • You’ll develop relationships with opinion leaders and publishers in our industry, ultimately receiving quality backlinks to our content assets

  • You’ll analyse rankings, traffic and conversions and prepare monthly reports. The result of your analysis will be a set of recommendations across Russia, the CIS and the USA

  • You’ll prepare audits and suggest technical recommendations, including the improvement of our search snippets

  • You’ll develop hypotheses and run SEO experiments

  • You’ll analyse customers’ pain points and suggest landing page improvements using wireframes as your tool

  • To scale our operations you’ll educate the team and automate all the routine processes

Бонусы

Salary & Perks

  • The position is remote, but you're welcome to join one of our offices in Moscow or Saint-Petersburg

  • Salary: 60 000 RUB + quarterly K.P.I. bonus of 60 000 RUB

  • Mentorship from the CMO and the CEO

  • We're a diverse bunch with a wide array of passions and talents

  • An autonomous working environment where you're making your own decisions; not being told what to do next

Дополнительные инструкции

The Skills

  • Experience building and driving SEO strategy is an absolute must, but your ability to tie outcomes to campaign goals and measure impact is what gives you an edge

  • You're a proficient user of such tools as Key Collector, Key Assort, Google Search Console, Yandex Webmaster, Ahrefs, Excel and Screaming Frog

  • SEO is your thing, but we all know it takes a more holistic approach to digital marketing to be successful nowadays: You're confident using Analytics to make data-driven decisions—You understand that Content Strategy is really about providing resources to solve users problems—You know the key to promoting content isn't how long your prospect list is, but identifying and connecting with influencers like a PR pro—You have a solid understanding of how social media channels operate and you're able to make major recommendations about our YouTube strategy

  • Not only are you a talented copywriter, content marketer, and overall storyteller, you successfully organise teams of writers, designers and developers to create stellar client experiences

  • When questions or challenges present themselves, you don’t sweat it for a second; you’re extremely comfortable interfacing with clients and team members, and driving conversations with C-Level executives

  • There’s always a method (and some data) behind our madness! Because of that, critical and strategic thinking skills are a must

  • We move fast and you’ll be juggling lots of priorities. You’ll need solid project management skills to get the job done. You could oversee project resources, meet deadlines and delegate tasks in your sleep—and your experience with project management tools like Trello doesn’t hurt, either. You’re comfortable managing your own deadlines and when things get a little crazy, you’re okay with asking for help

  • Things change quickly in the digital space and your ability to measure strategy effectiveness (changes to rankings, traffic, conversions) and make decisions based on that data is killer. Our team loves you for it!

  • You’re passionate about staying “in-the-know” on SEO trends, and you want to share your own knowledge with the team, providing useful tutorials and documentation

Bonus points

  • Experience in a fast-paced, digital agency

  • Technical SEO expertise (Canonicalization, Sitemaps, Crawl Budget etc.) with extensive auditing experience

  • Server log analysis experience (Splunk, SF Log File Analyser)

  • Knowledge of JavaScript, PHP, MySql and/or Python

  • Familiarity with CMS Opencart

  • Advanced Excel skills (pivot tables, look-up function and conditional functions)

  • International SEO experience

  • Website migration experience

  • SEO split-testing experience

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