The Digital Campaigns Manager is responsible for creating, implementing and managing automated digital marketing campaigns for Libertex. The ideal candidate will have a deep understanding of event and personalization triggers, experience in conversion and retention rate optimization through the proper A/B testing.
What Will You Do?
This hands-on role runs automated digital campaigns end-to-end through all possible channels (email, push, SMS, pop-ups, etc.) across the web and mobile platforms, analyzing customer behavior through data analysis tools (Mixpanel), establishing trigger-based campaigns and introducing new performance-based strategies to engage customers. Drive retention and revenue growth through ongoing A/B testing.
Key Skills Required
Experience of launching trigger-based campaigns (email, push, etc)
Experience of conversion and/or retention rate optimization (including A/B testing)
Experience in growth hacking will be an advantage
Super skills of email marketing
Super skills of writing texts
Basic knowledge of HTML/CSS
Being familiar with segmentation and customer lifecycle
Skills of working with software that allows to analyze users actions and build event-based campaigns (Mixpanel, Marketing cloud, Amplitude or any others)
Being familiar with Forex or Crypto terminology will be an advantage
Experience in holding promotions, bonus or loyalty programs will be an advantage
Communication skills, experience in working with people
Fluency in English
Additional Skills Preferred
Not required but may give you additional opportunities for this position:
Skills of data analysis and data visualization (working with monitoring systems such as Kibana, Elasticsearch or BI systems such as Klipfolio, Tableau)
Position may require business trips to Europe, Latin America, and Russia.
About Libertex Group
Libertex is an international brand with a twenty year history in financial markets and online commerce. Libertex provides investors with access to trading stocks, currencies, indices, commodities, gold, oil, gas and many other financial instruments. The Libertex team has more than 2,200,000 customers in Latin America, Europe and Asia owing to its first-class service. Libertex has more than 150 commercial instruments. In 2016, Libertex was recognized by Forex EXPO Awards as the best trading platform; and Global Banking and Finance Review named it the best trading application in the EAEU.
Work in a dynamic and fast-paced international company
Beautiful emerging European destination (Montenegro, Podgorica)
Low cost of living
Generous relocation package
Work/residence permit for employees and their families
Comprehensive medical insurance for all family members
Annual reimbursement of flight home for employee and family
Russian public holidays + 21 working days of annual leave
Fun and friendly professional environment
Using leading technologies and modern practices
Excellent training and development opportunities
Rapidly expanding global footprint